Cakes by Rachel is a boutique bakery specializing in custom wedding cakes. Their previous WordPress site was outdated and hard to maintain, limiting visibility and ease of use for couples seeking inspiration. The goal of the redesign was to create a modern, mobile-friendly experience that reflected the artistry of Rachel’s cakes while making it easier for clients to browse galleries and submit inquiries.

Migrated the website from WordPress to Webflow

Redesigned the site with a clean, modern look optimized for mobile users

Streamlined site navigation for clear browsing paths

Implemented SEO improvements to increase local search visibility

Outdated design that didn’t reflect the brand’s sophistication

Galleries were difficult to navigate, slowing down the inquiry process

The WordPress backend was cumbersome for making updates

Modern Design System: Created a refined, image-first layout highlighting Rachel’s cake galleries.

Mobile Optimization: Ensured seamless performance on phones and tablets, critical for clients browsing on the go.

Streamlined Navigation: Simplified menus and calls-to-action to guide visitors directly to galleries and inquiries.

SEO Enhancements: Improved on-page SEO to capture local search traffic and wedding-related queries.

A modern, mobile-friendly website that better represents Cakes by Rachel’s craft

Improved SEO performance, increasing visibility in search results

Faster, smoother navigation for browsing galleries and submitting inquiries

A platform that Rachel can update easily without technical barriers

https://www.mycakebyrachel.com/