Kennedy & Company is a higher education consulting firm that partners with universities and graduate schools to strengthen enrollment, optimize financial aid, and drive long-term institutional growth. Their previous WordPress website had become difficult to manage and no longer reflected their bold, innovative brand. They needed a modern digital presence that would communicate expertise, generate leads, and stand out against national competitors.

Led the full website redesign and rebuild

Migrated content and structure from WordPress to Webflow

Designed 20+ static pages and CMS templates in Figma and implemented them in Webflow

Ensured SEO preservation, HubSpot form migration, and blog transfer

Outdated WordPress site with limited design flexibility

Poor SEO structure and slow performance

Navigation focused on the company rather than client needs

Needed a design that felt sharp, bold, and credible while staying accessible

Strategic Redesign: Reorganized navigation around client pain points (e.g., enrollment, revenue growth, strategic planning) rather than internal service labels.

Webflow Migration: Delivered a fast, maintainable site that enables Kennedy & Company’s team to manage updates without developer dependency.

SEO & Forms: Preserved existing SEO equity, migrated HubSpot forms, and ensured blog content was seamlessly integrated.

Modern Visual System: Designed a crisp, clean aesthetic on par with top consulting firms, with bold typography and refined layouts.

A modern, client-focused website that builds trust and credibility in the higher-ed market

Improved site performance and search visibility, supporting ongoing lead generation

Scalable CMS structure, enabling the firm to expand insights, case studies, and service offerings with ease

A digital presence that aligns with Kennedy & Company’s mission to deliver innovative consulting solutions for universities and graduate programs