Increase brand awareness

The company was giving out millions of consumer vouchers to B2B partners. It where just general vouchers without any restrictions. They asked me to review the consumer vouchers to increase the brand awareness for the company, increase orders for our B2B partners with an overall goal of a higher redemption.

After some months of research and a lot of data I made a new version of the consumer vouchers. I changed the restrictions of the vouchers for example: 3 months validity instead of a year, personalized vouchers instead of general and a max amount of vouchers per partner. Also the design of vouchers are changed with new pictures and content.

After a couple of the months the redemption increased from 2% to 7%. Also partners contacted the company if they could buy vouchers which reduced the costs a little.