During our work, we were able to structure the client's advertising account to bring all campaigns in order, as well as fully transition to my strategy of constantly testing and scaling campaigns. This has allowed us to grow on a month-to-month basis and increase client ROAS as well as marketing presence in countries other than US.

Take a look at the project through the slides below.

Ad campaigns were launched on the website, namely on the company's product pages or collection pages. The website was done on Shopify so new features and offsets were easy to implement on the product pages.

By reading the work plan, you can see that I took a detailed approach to working on the project and conducted a detailed audit, as well as developed a full-fledged strategy for testing and scaling.

Mostly 80% of the budget went to the broad TOF audience. The rest of the budget went to MOF campaigns.

UGC videos as well as banners with bright backgrounds worked best.

Here you can read the results on the project from month to month and see the dynamics on purchases and ROAS.