🚵‍♂️ Craft Cadence

E-commerce brand I'm still working with today. The main product is a bicycle wallet. In just a few months we were able to raise ROAS from break-even 1.8 to return on investment with an average ROAS of 2.21. In some campaigns it was as high as 4x.

Take a look at the project through the slides below.

By reading the work plan, you can see that I took a detailed approach to working on the project and conducted a detailed audit, as well as developed a full-fledged strategy for testing and scaling.

70% of the result came from a broad audience. We didn't actively work with detailed Facebook targeting and instead focused on creative targeting through advertising and copywriting.

We have tested many ad formats from, video and carousels to static and catalog ads, but here you can see the best ones.

Results of ad campaigns during the time we have been working together.