On this project I was able to get a pretty good ROAS working only with iPhone owners. On this project I was able to get a pretty good ROAS working only with iPhone owners. During the time we worked together, we managed to get a revenue of 105 thousand dollars.

Take a look at the project through the slides below.

Ad campaigns were launched on the website namely on the company's product pages or collection pages.

By reading the work plan, you can see that I took a detailed approach to working on the project and conducted a detailed audit, as well as developed a full-fledged strategy for testing and scaling.

The best were broad audience as well as iPhone users.

Static was the winner on this project.

As you can see we tested different offers to find the strongest and accelerate getting customers and purchases from ad campaigns.