During our cooperation, we managed to significantly increase the return of ads, make Facebook a profitable tool and get stable sales of the company's best products.

Take a look at the project through the slides below.

Ad campaigns were launched on the website namely on the company's product pages or collection pages.

By reading the work plan, you can see that I took a detailed approach to working on the project and conducted a detailed audit, as well as developed a full-fledged strategy for testing and scaling.

As you can see the best remained a broad audience, as there are quite a few dog owners and narrowing down by interest may not always work well considering that this way you are narrowing the audience.

I have tested many ad formats from, video and carousels to static and catalog ads, but here you can see the best ones.

Project conclusions that will better help you understand what was done on the project.