A very interesting project that I'm still working with today. Deli Devi are selling Plant Based Cheese Library with 42 recipes. Thanks to an effective advertising strategy, working with all audience segments TOF, MOF and BOF as well as cool video ads, we were able to achieve $800k in ad spend and make the Facebook campaigns profitable.

Take a look at the project through the slides below.

By reading the work plan, you can see that I took a detailed approach to working on the project and conducted a detailed audit, as well as developed a full-fledged strategy for testing and scaling.

I have tested many ad formats from, video and carousels to static and catalog ads, but here you can see the best ones.

Project conclusions that will better help you understand what was done on the project.