E-commerce Brand of tableware and home goods. The main product is beautiful blue plates that are suitable for both home and restaurants. During our cooperation we managed to scale the advertising account significantly and also achieved ROAS 3.37.

Take a look at the project through the slides below.

By reading the work plan, you can see that I took a detailed approach to working on the project and conducted a detailed audit, as well as developed a full-fledged strategy for testing and scaling.

Results of ad campaigns during the time we have been working. Let me remind you that the break-even ROAS 2.5

Mostly, 70% of the budget went to the Broad TOF audience. The rest of the budget went to MOF campaigns and LaL.

I have tested many ad formats from, video and carousels to static and catalog ads, but here you can see the best ones. At the moment, videos work best.

Project conclusions that will better help you understand what was done on the project.