Hypotenuse Labs Sales Deck — Narrative & Dark-Mode Design
Orezi Mena
Client Name: Hypotenuse Labs
Industry: Web3 Product Studio & Venture Builder
Objective: Craft a 37-slide sales / investor deck that positions Hypotenuse as the go-to augmented dev team for fast-moving crypto companies.
Scope: Narrative architecture, copy editing, dark-mode visual system, data-viz, Figma master file, Google Slides export
Duration: 1 week
The Challenge
Highlight delivery speed & reliability: key pain-points for founders burned by missed deadlines.
Show real, on-chain wins (Sudswap, Secret Garden, etc.) without breaching partner NDAs.
Stand out visually in an over-saturated “crypto agency” pitch stack while staying C-suite appropriate.
Execution Details
Built a componentised Figma file with auto-layout and text styles so the team can iterate fast.
Exported to Google Slides for non-designer edits and live collaboration.
Supplied a Loom walk-through explaining slide intent, editable areas, and brand-safe do’s & don’ts.
Outcome
Deck helped close $1.2 M in new dev retainers within two months (client-reported).
Prospective founders cited the deck’s “crystal-clear scope” and “dark-mode polish” in follow-up calls.
Internal team now re-uses the same master for quarterly updates—saving ~6 hrs per new version.
My Role: Story architect, copywriter, visual designer, and slide-system builder—from blank canvas to final hand-off.
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Posted Jun 4, 2025
Designed a 37-slide, dark-mode sales deck that won $1.2 M in dev retainers: pain-point storytelling, proof logos, and Figma→Slides master.
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Timeline
Sep 1, 2024 - Sep 15, 2024
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