One of the biggest problems AI and SaaS companies face isn't building great products; it's explaining them. Every month, new features, products and updates ship, but many launches fail because users don't immediately understand what changed or why they should care.

That's where I come in.

I create launch videos that combine product design, UI animation, motion, storytelling and marketing to help SaaS companies introduce new products in a way that's clear, engaging and memorable.

Unlike traditional motion designers, my background in product design allows me to understand the product first, then design motion that supports the message rather than simply making interfaces move.

Central Frontdesk is an AI receptionist that answers calls, books appointments, follows up with leads, and manages customer communication automatically.

The objective wasn't to showcase every feature.. it was to communicate the feeling of never missing another customer interaction.

I started with a script and storyboard focused on that core idea, shaping the narrative so viewers could immediately relate to the problem and solution.

The final launch video blended UI animation, product storytelling, typography, and motion to create a premium product introduction suitable for web, social, and launch campaigns.

Conectr is an all-in-one creator platform helping experts build businesses around their knowledge. Each video started with a clear script and storyboard to ensure every feature was communicated in a way that felt intuitive and easy to follow.

Because I designed the product itself, every animation accurately reflected real user journeys while also functioning as launch marketing.

Motion was launching new AI Agent capabilities and needed marketing assets that could communicate complex workflows in just a few seconds.

I created launch animations that simplified the experience, highlighted key interactions, and supported Motion's product marketing across web and social channels.

Make My Day: The second Motion campaign focused on demonstrating how Motion automatically plans an entire workday.

I started with a script and storyboard that broke down the experience into a simple, relatable narrative, so viewers could instantly grasp how AI removes manual planning and gives users their day back.

This launch introduced Central's AI Executive Assistant.

The challenge was presenting a broad product that works across email, calendar, meetings, CRM, Slack, and communication tools without overwhelming viewers.

I began with a script and storyboard centered around one simple message:

Your work starts before your day does.

Everything from pacing to transitions reinforced that story.

Vizzy is an AI meeting assistant that records, summarises, and organises conversations.

The challenge was making a sophisticated AI workflow feel effortless.

I began with a clear script and storyboard to translate complex functionality into something intuitive and easy to follow, so that anyone watching could understand the value within seconds.

The final animation combined UI walkthroughs, product storytelling, and playful motion to explain the experience in under a minute while staying true to Sintra's brand personality.

Unlike most motion designers, I don't only animate.

My background spans:

Product Design

UX Design

Brand Design

Motion Design

Marketing

Content Strategy

That means I can help shape what a product should communicate before deciding how it should move.

The result is product launch videos that don't just look premium—they explain complex products clearly, tell compelling stories, and help companies launch with confidence.