Overview Ittybit is a developer-first media API that makes uploading, transcoding, and delivering media ridiculously simple. My task was to redesign their single landing page so developers could understand the product instantly - no fluff, no confusion, just clarity and speed.

The Challenge The previous site didn’t fully communicate Ittybit’s value or technical clarity. The messaging was fragmented, code examples weren’t well structured, and the site didn’t feel like a premium developer tool. They needed stronger hierarchy, a clearer product story, and a UI system that matched the quality of their

My Approach I rebuilt the structure into a clean, scroll-based narrative:

Hero: simple promise, visual API example

How It Works: 3-step breakdown

Key Features: clear, developer-focused

Code Snippets: readable and syntax-highlighted

Use Cases: what devs can build

CTA: docs and signup

The UI direction leaned heavily into dev-tool aesthetics: dark mode, strong mono typography, clean spacing, and a balanced mix of product visuals + code.

Outcome The result is a sharper, more authoritative one-pager that communicates Ittybit’s value in under 10 seconds. Developers can immediately understand what the API does, see how it works, and jump straight into the docs. The page now feels premium, technical, and ready for scale.