Custom WordPress Build & Brand Refresh for English Fun Club

Client: English Fun Club (Language School in Warsaw)

Core Service Focus: Website Creation (Wordpress), Logo & Branding

Supporting Services: Technical Setup (Hosting/Domain), Social Media Refresh

1. The Challenge: A Disconnected Digital Presence

English Fun Club, a respected local language school, was struggling with a severely outdated digital presence. Their existing website was technically vulnerable, hosted on an unstable platform, and had a dated design that did not convey the school's quality or professionalism. The core goals were to:

Establish a secure, modern technical foundation (hosting/domain).

Create a custom-coded Wordpress site for flexibility and speed.

Refresh the legacy logo while maintaining existing, client-loved design elements.

Unify the brand presence across the website and social channels.

2. Technical Foundation: The Full-Stack Solution

Before any design work began, I prioritized establishing a reliable digital ecosystem. This phase required me to act as the full-stack technical manager:

Hosting & Domain: I migrated and set up secure, reliable hosting and managed the domain registration, ensuring the school's online presence was stable and scalable.

Custom Wordpress Code: I built the website from scratch using Wordpress, custom-coding the theme to ensure clean code, lightning-fast load times, and maximum control over the design and functionality. This avoided the bloat often associated with pre-built themes.

3. Visual Refresh: Respecting Legacy, Embracing Modernity

The client was clear: they wanted a modern look but insisted on keeping key elements of their original, recognizable logo.

Logo Refresh: I conducted a subtle, strategic refresh, cleaning up lines, modernizing the typography, and updating the color palette to be more vibrant and professional, successfully honoring the legacy while elevating the brand's aesthetic quality.

Social Media Unification: I implemented the refreshed logo and designed custom, professional cover pictures for all active social media channels. This ensured visual brand consistency the moment a prospective student landed on their page.

4. Website Development: Clear Information and Conversion Focus

The core function of the new website was clarity and conversion. I focused on designing key landing pages that guide visitors through the school's offerings:

Offer Page: (See Mockup) I structured the offers page for maximum readability, clearly segmenting courses by age group and proficiency level. The clean layout makes finding the right class fast and intuitive.

Contact Page: (See Mockup) The contact page was designed to maximize sign-ups, featuring a responsive contact form, embedded maps for easy location finding, and clear calls-to-action for scheduling a trial class.

5. The Results

I delivered a complete, turn-key solution that immediately professionalized English Fun Club's market standing. The client now has full control over a secure, custom-coded platform that is built for the future.

Client Satisfaction: The client was delighted that the legacy logo elements were successfully integrated into a new, contemporary design.

Professional Credibility: The new website and cohesive social presence now clearly match the quality of the education provided, instilling greater trust in prospective students.