Churros Murdock Brand Identity Design

Churros Murdock is an experimental churro “workshop” where indulgence meets creativity. Rooted in the idea of customization and play, the brand invites customers to build their own perfect churro—from fillings to toppings—empowering them to become creators of their own sweet moments. Designed for dessert lovers who crave both flavor and fun, Churros Murdock transforms the simple act of snacking into a playful, hands-on experience.

The brand identity blends craftsmanship with charm. The custom logotype features bold, rounded letterforms with inner lines that echo the ridged texture of a churro. At its core, the “O” is cleverly replaced by a stylized churro loop—instantly recognizable and unique. The color palette, inspired by the golden hues of freshly fried dough, ranges from rich caramel to bright yellow and warm neutrals, evoking warmth, crispness, and craveability.

Churros Murdock’s visual language is built to be dynamic and irresistible. The typography is bold yet friendly, inviting a wide audience while staying true to its artisanal essence. From the store’s interior to packaging and signage, every touchpoint is designed to feel like part of a larger culinary workshop—playful, interactive, and mouthwatering. Churros Murdock isn’t just a place to eat; it’s a place to create, explore, and enjoy churros like never before.