Heladerías Heidi is a brand that seamlessly fuses heritage and innovation, redefining the artisanal ice cream experience in Patagonia, Argentina. The 2016 rebranding was a turning point, transforming not just its visual identity but also its overall presence. The shift from soft, nostalgic imagery to a striking black-and-white seal reinforced its commitment to quality while aligning with contemporary aesthetics. This evolution extended beyond design, influencing the store concept, packaging, and brand communication, ensuring a refined yet bold statement in the frozen dessert industry.