Cultura Cárnica: Logo, Naming, Branding & Packaging Design

Cultura Cárnica is a bold and unapologetic brand that challenges conventions and celebrates the essence of high-quality meat. Designed for those who embrace authenticity, the brand stands as a fearless advocate for meat culture, rejecting trends that dilute its primal identity. Rooted in Argentina and now thriving in Italy, Cultura Cárnica has become a symbol of controversy and success.

The brand identity embodies strength, rebellion, and raw intensity. The logo merges the initials of its founders, forming the head of a cattle—a powerful representation of the industry. With grunge textures and a limited palette of red, black, and gold, Cultura Cárnica embraces an aggressive yet sophisticated aesthetic. The slogan "Brutally Delicious" encapsulates its bold and provocative nature, making a statement that cannot be ignored.

Cultura Cárnica's packaging is an extension of its rebellious spirit. Sharp contrasts, distressed finishes, and commanding typography create a striking visual presence. Each element is designed to disrupt and engage, ensuring the brand stands apart in a world of diluted messaging. More than just a brand, Cultura Cárnica is an attitude—one that refuses to compromise and continues to make an impact.