UPSKY: Wellness | Logo, naming, branding & packaging design

UPSKY is a premium wellness brand designed to enhance vitality, energy, and overall well-being. With science-backed formulations and clean, potent ingredients, UPSKY empowers individuals to optimize their daily performance and achieve a balanced, thriving life. Our mission is to help people rise higher—naturally and effectively.

The brand identity embodies movement, energy, and limitless potential. The name UPSKY symbolizes an upward boost, reflecting boundless energy and progress. The modern, youthful typeface appeals to an active audience balancing work, fitness, and wellness. The elevated "UP" in the logo visually reinforces the brand’s commitment to fueling potential and personal growth.

UPSKY’s packaging reflects its ethos of power and clarity. A sleek, dynamic design with bold contrasts and vibrant accents conveys energy and movement. The refined typography and clean layouts enhance readability, ensuring a premium, functional aesthetic. Designed for convenience and impact, the packaging reinforces the brand’s mission to elevate everyday wellness with style and innovation.