Crafting a Complete Visual Identity System for Media Aesthetics

😍 Just published a new case study on Contra. This one is a full identity system for Media Aesthetics — a consulting agency and media project focused on thoughtful editorial communication. I built the identity from scratch: art direction, Cyrillic typography, color system, generative floral graphics, website design, social layouts, and motion references. The core idea is an exothermic garden — a visual metaphor for media that grows, reacts, and takes form. #brandIdentity #visualIdentity #editorialdesign

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