Working as part of a small design team, we developed a flexible event branding system built on top of their existing identity. I focused on applying and adapting this system across a wide range of assets — including booth graphics, handouts, social visuals, and large-scale digital screens — for events in Hong Kong, Denver, and Dubai.
The work required close collaboration with an international team, quick turnarounds, and a sharp eye for detail to ensure visual consistency across cultures, formats, and environments.