Building Web3 products is complicated, time-consuming and expensive. The Center API is a multi-chain, high-performance NFT API designed with speed and developer productivity in mind. Teams like Uniswap, SOHO, and 0x build with Center to deliver the best possible experiences to their customers.

I joined the founding team of Center to design the ideal experience for developers building the future of Web 3. As the principal product designer, I spearheaded a comprehensive redesign of every aspect of the developer's workflow.

Developers building the next iteration of the web have a lot of competing priorities, but they can'n afford to provide a lackluster experience to their users. Data from a variety of blockchains need to be served at lightning speeds with accuracy that users can depend on, or they will seek an alternative.

We focused on solving the highest friction experiences that a developer is likely to encounter when building new features into their products. Our key problem areas ranged from critical tasks like API key generation and management, API endpoint discovery, usage monitoring, and workflow optimization.

The Center design journey began with a overhaul of the company's design system and culminated with the launch of a dramatically improved developer experience.

By redefining the brand as a no-frills utility for Web 3 developers, we were able to laser focus on the core building blocks of the dev workflow. From onboarding and endpoint discovery to API key management and usage monitoring, Center's product suite offers developers all of the freedom they require to build and scale their vision.

The utility phase of Web 3 begins with useful APIs.