This app is now closed for waitlist. You can checkout the landing page here: https://www.insightapp.in/

The project was to design an AI-powered personal finance app aimed at helping users manage their finances more effectively through advanced AI insights and personalized recommendations.

Founding Product Designer: Responsible for end-to-end design, from conceptualization to final execution.

Conceptualisation and Flow Design:

Collaborated closely with the founders to conceptualise the user experience and define the core flows of the app.

Designed comprehensive user flows in Figma, ensuring a seamless and intuitive user journey.

Conducted an extensive branding exercise to explore various thematic directions for the app.

Developed a cohesive brand identity that aligned with the app's vision and target audience.

Crafted code-controlled animations using Rive to enhance the user experience with engaging and interactive elements.

Ensured that animations were smooth and added value to the overall user experience without compromising performance.

Data-Driven Design Decisions:

Utilized user data and feedback to make informed design decisions, ensuring that the app met user needs and expectations.

Iterated on designs based on data insights, continually refining the user experience.

Figma: For wireframing, prototyping, and high-fidelity design.

Rive: For creating and implementing complex animations.

Outcome

The final design of the AI-powered personal finance app featured a user-friendly interface, engaging animations, and a strong brand identity. The app provided users with personalized financial insights and recommendations, making financial management easier and more accessible.

User Experience (UX) Design

User Interface (UI) Design

Branding and Visual Identity

Animation and Interactive Design

Data Analysis and User Research

This project highlights my ability to handle complex design projects from start to finish, leveraging a combination of creative design and data-driven decision-making to deliver a high-quality product.