BULLS PARIS 23

Desmond Carter

Collaborated with team to bring concepts to fruition Derived insights from French culture to create #TheWorldIsWatching Campaign which led to the development of Chicago Bulls’ French social fanbase: +40,000 fans. Integrated Bulls brand components and campaign to create a Idea packed Pitch. Utilized AR and VR design to conceptualize an virtual and immersive experiential campaign activations.
360 activation idea executed by com-over
Merch idea executed by : OFF-White / Creative direction DON C
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Posted Mar 18, 2025

Collaborated with team to bring concepts Derived from French culture to create a Campaign which led to the Chicago Bulls’ French social fanbase: +40,000 fans.

Desmond Carter — Arby's
Desmond Carter — Arby's
IF WONKA VENTURED FROM CHOCOLATE..
IF WONKA VENTURED FROM CHOCOLATE..
THE SPIRIT OF RACING
THE SPIRIT OF RACING
FLYING TIGER
FLYING TIGER