Collaborated with team to bring concepts to fruition Derived insights from French culture to create #TheWorldIsWatching Campaign which led to the development of Chicago Bulls’ French social fanbase: +40,000 fans. Integrated Bulls brand components and campaign to create a Idea packed Pitch. Utilized AR and VR design to conceptualize an virtual and immersive experiential campaign activations.

360 activation idea executed by com-over

Merch idea executed by : OFF-White / Creative direction DON C