The Brief:  Develop A pre-launch landing page for Flying Tiger Racing Club that will first entice the user to visit  the page, spend more than 30 seconds on page and willingness to share the page and to also give Flying tiger the ability to collect data (email listing).

Insight: the ability to interact on a website with unique functionality is slowly beginning to gain more attraction from things as simple as moving objects on a page to elements shape shifting or disassembling itself as you scroll through the page as apple had done with its Mac Pro  on its website. These build conversations!

Solution: Create an interactive landing page that first pops up a light box to collect data and once close out give the ability for the individual to drive around a vintage italian car as a ploy to both keep them on the site and willingness to share the site amongst others.

*BELOW IS A SCREEN GRAB OF USER JOURNEY OF THE WEBSITE IN ACTION.