INTO HEAVEN -VR DESIGN/3D INTERACTION
Desmond Carter
The Brief: Create an digital immersive experience activation as an alternative due to covid restrictions
Insight: Currently consumers of streetwear don’t want to push with being on every post and with every engagement but have more desire to be entertained and one thing that has become more popular is Web 3.0 features and augmented reality.
Solution: Utilized instagrams spark AR program , Blender and Spline 3d to develop an interactive instagram/Facebook filter that created a VR environment of a pop-up store that users Can walk around and look at 3d mockups of products for sell as well as share the filter to their story for others to use, try and share.
Click here if on mobile to try instagram filter
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Posted Jan 29, 2022
Created an immersive experience activation as an alternative due to re occurring covid restrictions. was able to track KPI and ignite conversation about brand.
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