PITCH IT - 60 SECONDS CAMPAIGN

The Brief:  Client wanted to develop an vibrant brand identity for a new venture and from that generate stationary as marketing deliverables as well as generate poster campaign concepts that could be utilized in a train station or place where potential customers may be known to commute

  Insight: from the understanding on what it means to pitch it is widely excised to have the ability to pitch an idea or to sell yourself within a small time frame generally a minute or less so I took this idea as the focus-point of the campaign while also developing that brands identity that will immediately catch attention from the bright colors used.

Solution: referencing  the 60 seconds or less in my insight into pitching  I took this idea as the focus-point of the campaign while also developing that brands identity that will immediately catch attention from the bright colors used. I then went a step further with the billboard concept and decided to create a flipping billboard that would rotate every 60 seconds utilizing the copy I thought of for the campaign “ You have 60 seconds”