At the end of 2023 A new movie emerged telling a deeper story of Willy Wonka growing up as a boy and how he came to love making unique and creative confections but Imagine if Willy Wonka, the maestro of magical confections, were to join forces with Hi-chew to create sweets other than chocolates Hi-chew is known to create unique flavors of chewy candy that sometimes goes against then norm of flavors from açaí flavored candy with Chia seeds or the likes of yogurt flavored ones.

Hi-chew with Willy Wonka encourages you to unwrap the layers of your individuality and discover the sweet symphony that emerges when you embrace every facet of who you are."