THE SPIRIT OF RACING

The Brief:  Create a cohesive and consistent brand identity that reflects the core values and mission of the Flying Tiger Racing Club.Ensured that all brand elements, from visual to tonal, are used consistently across all communications and touchpoints.

Flying Tiger Racing Club is more than just a brand; it's a passionate community centered around classic and exotic cars.The brand should evoke a sense of nostalgia, elegance, and enthusiasm for automotive culture.Consistency is key to building brand recognition and trust among the community.A strong online and offline presence, premium merchandise, unique experiences, and educational content are vital for engaging the community and perpetuating the love for classic and exotic cars.The brand resonates with both classic car enthusiasts and younger generations who share a fascination for these treasures.

Solution: 

Logo Design: Developed a timeless yet modern logo that incorporates elements related to classic and exotic cars, evoking a sense of luxury and passion. Ensure variations for different use cases.The history behind most exotic car brands today stems from its racing heritage.

Color Palette: I Choose a color palette that reflects the elegance and nostalgia associated with classic cars, including British racing green, rich reds, and white and black for its pristine nature.

Typography: Went with fonts that are legible and align with the brand's personality, utilize timeless typography just like the timeless brands it represents.

Imagery: Curated imagery that resonates with the audience, high-quality photographs of classic and exotic cars, events, and the community that evokes a sense of quality from which the lens they were shot.

Brand Voice: Established a brand voice that balances sophistication and approachability, with a deep appreciation for classic cars and the people who love them.

Messaging: Defined key messages that emphasize the community's passion, the importance of preserving classic cars, and the value of unique experiences.

Tone: Ensured the tone is consistent across all communications, whether it's a website, social media, or merchandise descriptions.