MLS x Avery Dennison x Hybrid Nation

The Brief: Create a campaign showcasing the world of soccer and the diversification of the sport in itself in collaboration with a clothing brand local to the 2022 MLS All-star game in Minnesota  who’s core focus is diversity coining the phrase “ In diversity we trust”   

Insight: Soccer although may not seem to have the popularity in the U.S as other sports such as football is still recognized as a global sport with enthusiast from all backgrounds and walks of life from Europe to Africa to Central America , South America and beyond I wanted to create some pieces that represent the globalization of the sport and pair that with a diverse color spectrum of talent to create a visual campaign with my team to showcase that.

Solution: I wanted to create some pieces that represent the globalization of the sport and pair that with a diverse color spectrum of talent to create a visual campaign with my team to showcase that.