MLS x Avery Dennison x Hybrid Nation
Desmond Carter
The Brief: Create a campaign showcasing the world of soccer and the diversification of the sport in itself in collaboration with a clothing brand local to the 2022 MLS All-star game in Minnesota who’s core focus is diversity coining the phrase “ In diversity we trust”
Insight: Soccer although may not seem to have the popularity in the U.S as other sports such as football is still recognized as a global sport with enthusiast from all backgrounds and walks of life from Europe to Africa to Central America , South America and beyond I wanted to create some pieces that represent the globalization of the sport and pair that with a diverse color spectrum of talent to create a visual campaign with my team to showcase that.
Solution: I wanted to create some pieces that represent the globalization of the sport and pair that with a diverse color spectrum of talent to create a visual campaign with my team to showcase that.
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Posted Mar 3, 2023
Tasked with developing designs for 3 pieces for this project from start to finish and to generate digital mockups to generate commerce sales prior to production
