Sampleapp.AI Product Promo Video

Project: Product Promo Video

Role: Motion Design, Concept Development

Tools: Adobe After Effects

Sampleapp.AI helps API companies onboard developers in 60 seconds with working sample apps generated from a single prompt. For their launch, they needed a high-energy promo video inspired by the “Lovable” style—friendly, fast-paced, and easy to follow.

They came with a final script already prepared. The task was to design a storyboard in Figma based on their creative direction, then animate the full piece. The video walks through the problem (how current AI tools fail at API onboarding), the solution Sampleapp.AI provides, and the business impact it delivers.

The final video was used for their product launch, social media campaigns, and other marketing efforts—setting the tone for their brand and helping capture early interest from their target audience.

The team referenced the “Lovable” launch video as a major inspiration, wanting to capture the same approachable, modern feel—but with a style that was even more vibrant, more energetic, and straight to the point. The goal was to hook viewers within the first few seconds, keep the pace snappy, and clearly communicate what Sampleapp.AI does without unnecessary fluff.

Every scene was designed to pack as much clarity and personality as possible into a short runtime. The colors were kept bold, the animations fluid, and the transitions seamless to create a video that not only explained the product but also reflected the energy and innovation behind it. This approach helped make the video both memorable and instantly shareable for their launch and marketing push.