PhotoRoom is a popular AI-powered photo editing app used by e-commerce brands, creators, and small businesses to create clean product visuals and marketing assets. The goal was to create engaging short-form video content that clearly demonstrated the product’s value and drove installs and engagement.

I worked as a Video Editor & AI Content Creator, focusing on short-form, performance-oriented video creatives for social and paid platforms.

We generated Ads for Photoroom they had a huge library of product shoot / UGC's / and influencer content to work around with bulk testing, different hooks, different variations, and creating new ads from the 1 Tb of footage recordings they had.

Edited short-form video ads highlighting PhotoRoom’s key features (background removal, product visuals, before/after results)

Created fast-paced, scroll-stopping edits optimized for Meta, Instagram Reels, and TikTok

Turned static outputs into engaging motion-based demos

Added captions, transitions, and visual emphasis to improve clarity and retention

Optimized videos for mobile-first viewing and platform specs

Improved clarity of product value within the first few seconds

Increased engagement through clean visuals and strong before/after storytelling

Delivered consistent, high-quality creatives with fast turnaround

The project showcased how simple, well-edited AI product demos can outperform over-produced ads by clearly showing results and solving user pain points quickly.