PhotoRoom is a popular AI-powered photo editing app used by e-commerce brands, creators, and small businesses to create clean product visuals and marketing assets. The goal was to create engaging short-form video content that clearly demonstrated the product’s value and drove installs and engagement.
My Role:
I worked as a Video Editor & AI Content Creator, focusing on short-form, performance-oriented video creatives for social and paid platforms.
What I Did:
We generated Ads for Photoroom they had a huge library of product shoot / UGC's / and influencer content to work around with bulk testing, different hooks, different variations, and creating new ads from the 1 Tb of footage recordings they had.
Edited short-form video ads highlighting PhotoRoom’s key features (background removal, product visuals, before/after results)
Created fast-paced, scroll-stopping edits optimized for Meta, Instagram Reels, and TikTok
Turned static outputs into engaging motion-based demos
Added captions, transitions, and visual emphasis to improve clarity and retention
Optimized videos for mobile-first viewing and platform specs
Results & Outcome:
Improved clarity of product value within the first few seconds
Increased engagement through clean visuals and strong before/after storytelling
Delivered consistent, high-quality creatives with fast turnaround
The project showcased how simple, well-edited AI product demos can outperform over-produced ads by clearly showing results and solving user pain points quickly.
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Posted Dec 23, 2025
We create and test short Photoroom demo videos on Instagram, TikTok, and YouTube, optimizing for engagement and app installs to boost downloads.