Imagine Art is a fast-growing B2C generative AI company and a direct competitor to HiggsField, Runway, Midjourney.

They offer text-to-image and text-to-video models with highly shareable, trend-driven features.

Target demographic: Tier 1 countries, ages 20–50, global, broad consumer market.

Imagine Art was scaling extremely fast, going from $10M → $20M in under three months. Their internal team couldn’t keep up with the creative volume required to sustain paid acquisition.

App install costs: $4.5+

ROAS stuck at <0.20

Low creative throughput

Only 1–2 winning creatives per week

Producing 10 pieces / week to test on ads.

Improve ROAS significantly

Lower CPI

Scale creative volume & test daily

Produce winners across all top features (shorts, room décor, Tiny Hero, Christmas / Winter effects)

40+ creatives in a week

Daily testing: 8 new creatives per day

Full creative production using Imagine Art’s own AI (UGC-style ads, demos, tutorials, output showcases)

Short, punchy ad formats (15–30s) optimized for scroll-stopping performance

CPI testing first → then scaling into cost-per-action campaigns

Iterating on every major feature weekly:

LinkedIn-ready Shorts

AI Room Decor / “Reimagine Your Space”

Tiny Hero / avatar effects

Seasonal trends (Christmas, winter portraits, etc.)

Building new hook styles weekly based on pattern recognition

Daily communication + daily creative plans instead of weekly

UGC-style ads fully generated using the Imagine Art model

Quick tutorial demos showing how the app works

Before/after style transformation clips

Trend-based creative articles (Tiny Hero, Xmas packs, aesthetic filters)

Simple “output-first” ads focusing on the end result The collaboration was fast and iterative — continuous feedback from the client, daily adjustments, and seamless coordination on both sides.

Last 3 months (after joining):

🚀 ROAS more than doubled

From 0.20 → 0.50+ (Extremely strong for a B2C SaaS/AI app at this scale)

📉 CPI dropped by over 50%

From $4.5+ → $2.40 on average

📈 Creative Volume 3× Increase

From ~40 per week → 120+ per week

🏆 Winners Found Weekly Increased 4×

Before: 1–2 per week

Now: 7–8 per week

💰 Scaling Output

Client tripled ad spend responsibly

All ad production fully moved from their internal team → to us

High-volume creative testing is the backbone of scaling B2C AI apps

AI-generated UGC + rapid iteration outperformed traditional ads

Daily communication + fast creative velocity beat weekly planning

Trend-based features (Tiny Hero, Room Décor, Christmas) produced consistent winners

Our team replaced their internal video team because of reliability + volume

The Imagine Art team shared overwhelmingly positive feedback regarding:

Creative quality

Speed

Iteration process

The fact that they moved their internal video team’s workload to us Few Ads Creatives: