The Apothecopy

A Copywriting blog written for newbies, by a newbie.

This is a personal project where I test the 'Protégé Effect': the best way to learn is to teach. I wanted to challenge myself creatively as I learned, so I decided to combine copywriting and apothecary vibes to make the experience a little more interesting. This blog acts as a live documentation of my learnings and skill improvements over time for you to cringe at and admire.

What you'll find in this magical little blog:

Copywriting fundamentals

Copy analysis

My ongoing list of copywriting resources

Replies to feedback (and how I change my work to reflect it)

A healthy dose of magical realism

This is an ongoing project, updated fortnightly. Check back in every now and then to see what else I've written!