'Work the way you want' Campaign
✨ Let’s set the scene…
Word Tonic is an online community and learning platform for Gen-Z Copywriters. Every month there is a new Copywriting Challenge, and with over 400 active members, it's notoriously hard to win. And in September 2023, I decided to take my chances and add my entry to the pile.
📖 The Brief
To create a social media graphic using Contra's tagline: 'Work the way you want'.
⚙ The Process
I documented my process via my LinkedIn page, in the form of an untidy mindmap.
💡The Results
An Instagram carousel that ended up winning the September challenge! It was also featured on Word Tonic's Instagram account, and noticed by Contra in the comments.
Working hard or hardly working?
The benefits of Contra.
End of social post.
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Posted Oct 14, 2023
My entry for Word Tonic and Contra's Copywriting Challenge. (Spoiler: it won.)
IKEA: Inspiration by the Bag
Who does this ad make you think of?
The Apothecopy
Neighbourhood Secrets