Overview

This was a brief given in my 2nd year of University as one of the first projects:

“From Patch to Plate: This brief requires you to undertake market research of the indoor and domestic growing and horticulture industry to propose a brand-new way to care for indoor plants including herbs, salad, vegetables. You should understand the current competition, competitors' products and suggest key features that could make your design totally unique and marketable. The systems need to take the guess work away and ensure the plants are getting exactly what they need. You should create a product name and suggest an appropriate packaging design. The product should have an RRP of up to £199.99, with the target age group from 25-40. The overall product should be stylish and contemporary with sustainability in mind. ”