Nerf warrior- Childrens toy

Overview

This was a brief given in my 2nd year of university during our Industry Week where we were given a brief from a brand and had a week to complete it. In collaboration with Nerf the brief was:

“NERF is ‘E’ for everyone. We believe in the importance of equality, inclusivity, and diversity, a brand that levels the playing field, by unleashing the kid in all and every one of us, allowing safe play, competition, storytelling and role-play to thrive. This brief requires you to seek new ways to connect people through action sports and lifestyle lens. As our world recovers from the challenges of a global pandemic, how do these circumstances inspire new solutions? This brief is a call to action, a search for innovation, be it a technology, modern infrastructure, a theme, a combination of digital or physical product offering. The intent is to grow NERF’s all-inclusive, multi-generation foundations. As many of us reflect on the NERF brand, be it a classic whistling Vortex football, a water drenching super-soaker, or a foam dart battle, we recognize one common trait - togetherness and an ability to bring the fun and social connection.”