My Role: Shopify Designer + No-Code Developer Services Provided: Platform Migration, Visual Identity Refresh, Template Customization, CRO Optimization

Mamazaza is a homegrown cookie brand with a loyal customer base. Their existing Wix site was limiting both their brand expression and conversion potential. The goal was not just to move them to Shopify, but to completely refresh their online presence, making it easier to shop, easier to scale, and more aligned with the emotional warmth of the brand.

The founder wanted a website that felt inviting, homemade, and trustworthy, while still being clean, modern, and optimized for sales.

I rebuilt the entire site from scratch in Shopify on a template, starting with a new visual direction that reflected the brand’s story, family-driven, allergen-friendly, and baked with care.

Visual Identity Refresh: Introduced a softer color palette, airy layout, and handcrafted visual language to match the brand personality.

Home Page Redesign: Designed a clean, conversion-focused layout with clear product highlights, storytelling blocks, and a guided user journey from discovery to purchase.

Custom Section Development: Built reusable Shopify sections, allowing the founder to easily add new products, announcements, and seasonal promotions.

CRO Optimization: Streamlined the shopping flow, less clicks, clear call-to-actions, mobile-first design, and trust indicators placed at key touchpoints.

Content Writing: Wrote new homepage messaging and section copy designed to build trust, highlight the brand’s story, and drive action without feeling salesy.

The site now invites users to shop in a warm, uncomplicated way. The homepage introduces the brand story, visually showcases bestselling cookies, and uses subtle prompts to nudge users into browsing or buying, without overwhelming them.

Sections are thoughtfully spaced, navigation is simplified, and each element supports one core goal: make it easy and delightful to purchase cookies.

Complete platform migration from Wix to Shopify

Fresh visual identity aligned with brand values

CRO-optimized homepage and product sections

Easier management for the business owner using custom templates

A more professional, scalable foundation for future growth

Platform: Shopify Type: Template Customization + Migration Outcome: A clean, high-converting shopping experience with the personality of a handcrafted brand.