MGA Miniverse Influencer Campaign

Collecting toys among millenials is not a thing in Poland. It is in US, where the brand has originated, but not in here. So we needed to attract a new generation of young people to obtain a new hobby. Gneration Z lives mainly on TikTok and Instagram. We started to encourage them to try out and pick up a new way o spending time.

In order to catch the attention we invited on of the most popular polish lifestyle influencer - Julia Zugaj, who shared her time she spent with toys on TikTok. Other specialized toy categories where shown in cooperation with specifically selected creators with impactful influence on their niches.

Key Responsibilities

Results

With 7 influencers engaged and 10 more attracted via PR package we made the brand standout in TikTok and Instagram.

Thanks to smart combination of paid budget usage we were able to amass almost 2 million views.

We proved that in ever-changing toys category with emerging new fashions and trends that fade after few months only consistent communication will allow long-term growth

We’ve discovered how big was the audience’s urge to discover the brand. In mutual agreement we decided to put more emphasize on consumers engagement.