Ostoya New Brand Story Campaign

In times when all international vodkas where racing to prove they belong to premium segment by showing off their luxurious image. Ostoya decided to prove to by showcasing its heritage from of the most pristine regions of Poland - Bieszczady Mountains.

We wanted to strengthen the aspect of passing the passion by telling the heartfelt story of son and father. In a climatic video with hypnotizing nature vistas you get to know the story how Bieszczady inspired the family to pass by the best qualities in life.

Video was widely shown in social media gaining over 3 million views on Facebook and Instagram marking the turning point in brands poetic.