Sudocrem Influencer Campaign

What do you do, when your product never ends? That was literally the problem the brand came to us with. Sudocrem balm are highly praised for their quality and the fact is can last for years.

So we came up with an series of ways showing when you can use the product more often. Not only small sratches - sunburns, frostbites and many others where finally added to category entry points in brands communication.

Influencer campaign mainly on Instagram helped the brand widen its usage in a high-quality and entertaining way.