Jameson Whiskey Celebrity Ambassador Campaign

Jameson Whiskey is a top Irish brand in the whole world, yet it struggled to become a leader in Poland for the last ten years. It needed a real impactful action that would provide strong brand growth for years.

We decided it was time to change the way everybody thinks. We convinced teh brand owner to agree on doing something they haven’t ever allowed - to introduce the celebrity ambassador to the brand. We foud the perfect match in Piotr Kedzierski - influential radio announcer who walks his own path in life - just like the Jameson drinkers.

Announcement came with a big launch in video copy specifically desgigned for social media abut with a fully professional attitude.

We generated over 5 million views reach on Facebook and Instagram which was a colossal result considering the the alcoholic brands are not allowed to advertise broadly in Poland.

Piotr became brands face for years on. Supporting events, NPD launches or by putting his image on bottle.

Rebellious brand but with friendly approach to people. It was crucial to find the person with public persona of the same tone.