Your profile picture and banner should not look mismatched.

Don’t just copy paste your headline in the banner. Get creative.

Before you start adding elements think carefully is it just for filling the space? beautification ? or to match your brand identity.

Write the most important info in bigger fonts.

There should be enough space for the design to breath.

Honestly it's not easy to come up with a superb headline. Take your time and think carefully as you need to fit in 2-3 keywords too. Think

What you truly enjoy doing and want to be known for ?

Also it that skill in demand in the market ?

It should contain your introduction for sure. Now it's your choice to include experience, talk about your services(what problems you solve or how you help clients to achieve something ), you can also talk about your creative process and don't forget to add your contact info. It's isn't one size fits all. Take your time or hire a skilled person to optimize your profile.

***including keywords is very important.

In your featured section include links or posts that have something to do with you, your skills or your services. For example a link to your calendly, portfolio, top posts or website.

Choose projects carefully. You can include passion or personal projects if they are relevant to the services that you offer or job that you are looking for. Think what projects you want your potential clients or HR to see ? Are they relevant to the job that you want ? Use the description to explain important points related to the project; keep it clear and concise.

There are several options available. You can experiment to find what is working best for you or for a particular topic. Some of the popular types are:

Text only or Text with an image or gif

Document (which is like carousel)

Video

Polls

It's easy to create a text post. You don't have to spend time on designing graphics or recording a video but if it doesn't deliver value who would like to read it. Also don't start writing a novel 👀

Writing a good hook is very important (not talking about those clickbait hooks.)

Now create a carousel with an attractive cover page if you want to explain something. It's also used to break lengthy content into small, digestible pieces.

Video posts are like reels that you see on instagram. It's a good option for coaches or people who want to share their screen to show their work.