Tootsie Roll- social media branding

Passion Project Brief: social media redesign of a candy brand.

Goals: Brand awareness and educate people about the product.

Style: playful and modern.

I started with creating a mood board. A 'mood board' is used to provide creative direction. It helps to decide on the style, colors and typography.

The logo will be used as the profile picture.

Icons for Instagram highlights banner⬇ These funny icons are going very well with the brand's vibe.

Instagram and Facebook post templates⬇

This first two posts is to introduce flavors to the audience.

Question based post to increase engagement.

Light content like candy images/quote to maintain post consistency on social media.