GTM + Content Strategy for Stealth Tech Startup

Amanda Lien

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Marketing Strategist

Project Manager

Content Writer

Figma

Google Docs

Slack

Worked cross-functionally with product, operations, design, and web dev teams to craft a GTM strategy for new products
Identified target markets for product launch, built user and client personas, and crafted brand strategy outlines
Crafted internal style, brand, and content guildelines for evergreen usage
Built agile workflows for marketing workflows and ongoing content projects, including:
Identified relevant sales and distribution channels for target market and put together specialized GTM strategies ahead of launch
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Posted Sep 1, 2023

Identified target markets and segmentation criteria, built marketing and product strategies, and worked cross-functionally with product + ops teams.

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Marketing Strategist

Project Manager

Content Writer

Figma

Google Docs

Slack

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