GTM + Content Strategy for Stealth Tech Startup
Amanda Lien
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Posted Sep 1, 2023
Identified target markets and segmentation criteria, built marketing and product strategies, and worked cross-functionally with product + ops teams.
Worked cross-functionally with product, operations, design, and web dev teams to craft a GTM strategy for new products
Identified target markets for product launch, built user and client personas, and crafted brand strategy outlines
Crafted internal style, brand, and content guildelines for evergreen usage
Built agile workflows for marketing workflows and ongoing content projects, including:
Identified relevant sales and distribution channels for target market and put together specialized GTM strategies ahead of launch