Landing Page Copy for Fertility Startup

As part of Daylight's content and marketing team, I crafted copy and offered design input for this landing page, released ahead of the launch of Daylight Grow, a family-planning service for the LGBTQ+ community and aimed at building a product waitlist.

I worked in Google Docs to craft the initial copy and receive/implement feedback from the company's founders before moving to Figma and adding the content into the design frame.

Throughout the landing page building process, I worked cross-functionally with members of the product and UX teams to ensure that the landing page met brand style guidelines while also remaining functional and user-focused.

As a result of these efforts, the Daylight Grow waitlist grew by about 50 users in the first week of launch and grew steadily until the product launch in December 2022. Several users on the waitlist specifically praised the content on the landing page, saying its clear value propositions and streamlined layout compelled them to add their email to the list.