Editing and Content Strategy for Lifestyle Website

I worked with the web design team to completely revamp the copy on the website – from the front page to the event bookings register, to crafting editorial calendars for the first three months of blog content.

I went over existing web copy line by line and made revisions for client approval, following guidelines on brand style and tone indicated to me in a content brief, as well as adjusting language to be clearer and more product- and person-focused.

I worked in Wordpress to implement content edits, and worked closely with the web developers to identify any design changes that needed to be made given the new structure and style of content.

As an added service, I outlined and crafted content to launch the blog attached to the website, ensuring that there would be a full stable of content upon website launch, and that the editorial team had a three-month calendar to use to craft ongoing content.