When the MIB Profisport team reached out to me, they asked for something seemingly simple — new Instagram templates. But a good designer doesn’t start by opening the graphic tool. A good designer starts with questions.

Why do they even want new templates? How does Instagram connect to their business? And most importantly — what do they want their communication to achieve?

After roughly an hour of conversation, the picture started to get clearer. It wasn’t about a visual facelift. It was about a brand transformation — about making MIB Profisport look as professional as they actually are.

I did a deep analyses of the company — we created core values, brand personality and market positioning, as well as user persona and competition evaluation. And we have found the core problem:


It looked like a small local agency, even though in reality it offered world-class experience and a top-tier approach. Players didn’t feel properly represented.
 Clubs didn’t perceive MIB as an equal partner.
 Key values — trust, expertise, growth — were getting lost in translation. Redesign Goal:

To build a modern brand that visually and verbally embodies professionalism, trust, and the energy of sport.

MIB had almost no distinct visual style.
 On Instagram, they relied mostly on reposts from clubs, and the only original logo on their website suffered from fundamental issues: poor contrast, low readability, zero adaptability, and no narrative behind it.

There's a specific process when I create a logo. It's got three parts:

This gives us a better understanding for the path forward.

I connected three words from the word list

The colors were based on the emotions and values we defined with the client at the beginning of the process.

It was time to move on to creating Instagram templates. Since one of the key goals of the brand transformation was to make players under MIB Profisport feel like stars, I took inspiration from player cards for the MVP template. The rest of the templates were designed with a minimalist and functional approach.

MVP

Transfer

Welcome

Performance