Scaling an E-Commerce Store for High-Stakes Events

A baby/toddler sleepwear brand selling via Shopify Plus and Amazon Seller Central needed a strategic approach to maximize Black Friday/Cyber Monday revenue.

Analyzed product pages, site speed, tool utilization, and overall user experience to identify bottlenecks.

Reviewed historical sales data to uncover trends, hero SKU, and possible bundles.

Evaluated existing marketing channels, including email, SMS, and social media, for gaps and opportunities.

2. Developed a tactical Black Friday/Cyber Monday playbook including targeted email campaigns, optimized landing pages, and paid ads.

Started with an aggressive top-of-funnel stuffing strategy implemented in the build-up to maximize the success of cyber weekend campaigns.

Created optimized landing pages as an extension for top-performing ads designed to increase conversion rates.

Strategized push notification sequences to drive urgency and repeat visits during the sale period.

Leveraged brand-tailored promotions to maximize retargeting sales on Amazon.

Implemented 2-5-5 paid ad strategy early to identify high-converting ads.

3. Set up automation for email flows, SMS reminders, and push notifications.

Built personalized email flows, such as "VIP Early Access", "last-chance offers", and our most successful email campaign "Final Hours - Only 2 Hours Left to Save"

Implemented SMS campaigns with time-sensitive promotions to capitalize on high-intent users.

Enhanced abandoned cart recovery sequences with dynamic product recommendations and discounts.

Together we 10x Shopify revenue from the same period last year and 3x Amazon revenue.