Optimizing Paid Ads & Landing Pages for Maximum ROI
Jess Coffman
Client Need
A growing cookware brand running paid ads on Google and Meta struggling with low conversion rates and a poor ROAS.
My Approach
Revamped ad strategies by restructuring campaigns and refining audience targeting.
Conducted in-depth audience analysis to better segment and target high-intent users.
Adjusted bidding strategies to optimize ad spend for maximum ROI.
2. Designed optimized landing pages to complement high converting ads.
Created clear, action-oriented CTAs to guide visitors toward conversions.
Utilized historical data and implemented A/B testing to determine the most effective page designs and layouts.
Enhanced page speed and mobile responsiveness for seamless user experience.
3. Provided detailed analytics reports with actionable insights
Analyzed performance metrics to identify strength and areas for improvement.
Offered ongoing recommendations to sustain and build upon initial success.
The Results?
Increase ROAS by 2.5x and landing page conversion rates by 40% within 3 months.
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Posted Jan 3, 2025
This project highlights a successful optimization of paid ads and landing pages for a growing DTC brand.
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