Building a Retention Marketing Ecosystem

A growing babywear brand wanted to improve customer retention and increase repeat purchases without significant ad spend.

Created a retention strategy focused on email and SMS marketing

Designed automated email flows, such as welcome series, post-purchase follow-ups, and win-back campaigns clearly communicating the brand message and story to increase customer connection.

Built SMS marketing sequences for high-intent scenarios, like abandoned cart reminders and flash sale promotions.

Enhanced personalization using micro segmentation based on customer behavior and preferences.

2. Integrated push notifications for real-time engagement.

Optimized welcome series and sign up message to increase opt-in rate.

Developed targeted campaigns for new product launches and seasonal promotions.

Leveraged analytics to refine timing and messaging for maximum impact.

3. Provided a comprehensive retention marketing playbook.

Documented best practices and strategic recommendations for long-term engagement.

Included key performance metrics to measure success and identify improvement areas.

Boosted LTV by 35% and increased email CTR by 50%.