I had the opportunity to work with a brand-new activewear company founded by a bodybuilder, specializing in high-performance, stylish apparel designed for fitness enthusiasts and everyday wear.

My role encompassed managing their entire social media presence, from strategic planning to execution. This included developing a comprehensive content plan and calendar that aligned with the brand’s goals, ensuring consistent messaging and audience engagement across all platforms.

One of my primary responsibilities was creating and managing paid advertising campaigns. I utilized advanced targeting strategies and performance analytics to drive traffic, increase conversions, and optimize ROI. By leveraging audience insights, I refined ad content and placements to maximize the effectiveness of each campaign.

Trend analysis was integral to my approach. I monitored industry and social media trends to incorporate innovative ideas into the brand’s content strategy, keeping the brand relevant and engaging. Additionally, I sourced and onboarded influencers who reflected the company’s ethos, establishing partnerships that generated user-generated content, expanded reach, and enhanced brand credibility.

This project required a combination of technical expertise and creative execution to build a strong online presence for the brand.

From analytics-driven advertising to influencer collaboration and content development, I delivered a holistic social media strategy that contributed to the brand’s growth and positioned it as a competitive player in the activewear market.